🔗 Share this article A Special Release Pikachu Promo Seeks to Be Super Effective Against Speculators Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. Pokémon's creators and the Natural History Museum are opening a temporary store featuring special items. Enthusiasts will find offerings including plush toys, art prints, and writing supplies all inspired by the institution's theme. The big draw, though, is a specially made Pikachu card, offered as a gift with purchase at the pop-up. The store is scheduled from on-site at the museum and online between late January and mid-April. The Book That Inspires the Collaboration Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome packed with stunning artwork depicting creatures in their wild environments. The concept like the kind of research a Pokémon Professor could produce after adventurers provide field notes, alternatively what Charles Darwin could have sketched if the famous islands teemed with Pidgeys instead of finches. A key appeal stems from the book's serious treatment, treating Pokémon as worthy of subject for inquiry. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology. Why This Promo Card Different It is common for The Pokémon Company special edition promos celebrating major tournaments and brand collaborations. Many of these promotional cards often feature the iconic mouse Pokémon that acts as the franchise mascot. The factor setting this new museum card is its distinctly bigger size. While exact measurements have not been publicly disclosed, its distribution is guaranteed to be highly restricted, and customers limited to only a single card per purchase. Curbing Speculator Activity According to a company statement, some of the pop-up items will also be sold outside the institution itself. But, a wider release will only be select retailers in the UK. Critically, collectors cannot purchase the card through the official web shop. Although reseller interest is a given, the setup suggests they're going to have trouble hoarding mass quantities this time around. For those feeling left out, consider an alternative like Pokémon Fossil exhibit headed to the Windy City in the coming months. "Every penny of sales from the Museum shop and its web shop, including Pokémon products, go toward the Natural History Museum’s non-profit work. This includes the research of 400 scientists dedicated to scientific inquiry and finding answers to the global ecological crisis," it notes.